Overview
Responsibilities
- Be responsible from marketing strategy of WeWALK
- Work closely with cofounder team and report to CMO
- Develop and maintain our digital user acquisition efforts including paid search, paid social, video, display and retargeting campaigns
- Optimize traffic to deliver quality and quantity of leads, including working together with other channels such as organic, affiliate and content marketing
- Design and build successful and scalable digital campaigns across all regions in liaison with our content marketing team
- Design creative growth strategies and campaign ideas to further establish thought leadership, increase brand awareness, and generate incoming leads
- Drive continuous A/B testing primarily for emails and landing pages to continuously improve channel performance
- Extensively use Google Analytics to drive efficiencies in performance
- Manage social media accounts on a daily basis
Requirements
- Strong interest in Strategic Marketing
- Ability to think strategically to target different personas with the right messaging
- Highly proficient in spoken and written English
